White Hat SEO is the use of Google-approved website optimization strategies, techniques, and tactics. The main focus here is on providing users with the best search engine results.
White Hat SEO strategies prioritize providing readers with high-quality and relevant content that improves user experience over using more spammy techniques such as duplicate content that is only optimized for search engines.
The foundation of any good SEO campaign requires White Hat SEO, quality content, and link building.
Importance of White Hat SEO
Without White Hat SEO, search engine results would be chaotic. Without rules to guide the internet, website owners would have to rely on outdated SEO methods to rank on search pages. And users would have to sift through a lot of irrelevant sites to find what they’re looking for.
Also read: What is SEO – Ultimate Guide for Beginners
Google ensures that its algorithms only rank great content that captures user intent for every keyword search because it encourages millions of internet users to use the search engine. Site owners benefit as well because they can boost their ranking without resorting to deceptive tactics. Finally, users benefit because they can easily find what they’re looking for through organic search.
White Hat SEO is important because it keeps everything legal and ensures that high-quality websites dominate SERP. Web pages that follow Webmaster Guidelines are rewarded and avoid being penalized by Google.
Certain penalties can also be extremely difficult to recover from, whereas White Hat SEO techniques are long-term and effective strategies that improve SERP ranking, engagement, and conversion rates.
Best White Hat SEO Techniques:
Now that we know more about What is White Hat SEO and why it’s important. Let’s look at the best white hat SEO techniques for your website are listed below!
Knowing Google’s Webmaster Guidelines
Before you apply the White Hat SEO technique to your website, I recommend you to read Google’s Webmaster Guidelines.
The guidelines help you to understand how google crawls, indexes, and ranks your site.
Well, These guidelines also make you understand the illicit practice that can lead your website to get banned permanently or blacklisted. I also advise you to conduct an SEO audit of your website.
Why SEO Audit?
An SEO audit helps you to understand how effective is your SEO strategy, and also gives you an idea of how to optimize your website with the current SEO trends. Google isn’t the only search engine that has webmaster guidelines, make sure to check Bing’s guidelines so that you can rank at the top of SERP.
Publishing Relevant, Unique, and Quality Content
No doubt, Content is king. So don’t produce content for the search engine instead provide unique and meaningful content for the people who are searching for the information. Always make your content relevant, so that people will use it for reference. About 85% of marketers use blog posts to generate leads.
Note: “Always create well-researched and easily understand content, related to your website that fulfills searchers’ queries.”
While Google does not recommend a specific post length, it does favor longer content over shorter posts. As a general rule of thumb, blog posts should be at least 1,000 words long.
It is unethical to steal content from other websites and publish it as your own. Furthermore, Google dislikes duplicate content because it is ineffective for users. This is what Google’s Panda was designed to do
Conduct Extensive Keyword Research
Make Use of Keyword Tools, and Place Keywords Strategically and Organically.
Excellent keyword research is the foundation of good white hat SEO. It takes time, but it is a rewarding long-term strategy.
You will need to look inward for this technique.
- What is the basis of your business?
- Who is your target audience?
- What keywords do they employ?
- Don’t forget to look into your competitors as well.
Analyze keyword difficulty and popularity – this will lead you to success.
Short-tail keywords and long-tail keywords can also be identified through research. Long-tail keywords are more specific.
One of the most important SEO techniques for ranking is link building. And, sadly, there is no quick fix. It will take a lot of work and planning.
You must create content that will attract other websites with similar content to link to you. Reach out to other businesses and organizations and explain your value to them.
Considering the big picture, good link-building also aids Google in discovering new websites. For backlink building, I recommend using the Skyscraper Technique.
In a brief, this method entails locating link-worthy content and creating a more informative and in-depth post on the same topic. Then you can contact other websites and ask them to link to your article instead.
Mobile Friendly Website
According to Statista, Mobile phones account for 58.99% of all global internet traffic. This means that if your website isn’t mobile-friendly, you’re losing out on potential customers. Visitors will leave if they are unable to navigate your website.
Also, your website’s User Experience (UX) is one of Google’s major ranking factors. This factor ensures that you have a speedy site. Slow loading time can increase bounce rate and cause loss of potential visitors. It also leads to a negative impression of your website
On-page SEO is the process of optimizing the pages of your website to improve rankings and user experience.
Off-page SEO, on the other hand, refers to optimizing elements that are not on your website. Backlinks and social media mentions are examples of this.
On-page optimization concentrates on SEO tactics that are under your control. This is why the terms “on-page SEO” and “on-site SEO” are sometimes used interchangeably.
To create the type of content and site that ranks well in search engine results pages (SERP) and leads to higher conversion rates, you will need to understand several critical components of a comprehensive on-page SEO strategy. A detailed article on On-Page SEO will be updated shortly
On-Page SEO optimization includes
- Page Titles.
- Meta Descriptions.
- Image Alt-text.
- Structured Markup.
- Page URLs.
- Internal Linking.
SEO is essential for achieving high SERP placement and search engine visibility. However, in order to keep your site from being blacklisted, you should use white hat SEO tactics. Using better optimization methods protects your website’s integrity and can improve your rankings in organic search engine results.