How to Rank Higher in Google with Grey Hat SEO Techniques

Grey Hat SEO,

For those looking to build their websites with healthy backlinks and rank at the top of Google, searches have been experimenting with various techniques. 

This article discusses grey hat SEO and how it affects search engine optimization campaigns. 

It examines how this has changed over time and what you should do to stay on top of your game.

Below you will find everything you need to know about Grey Hat SEO

What is Grey Hat SEO

Grey Hat SEO is a practice that falls somewhere between black hat and white hat SEO. Grey Hat SEO is ethical and lawful but is not without risk. It is often used by small businesses and startups that do not have the resources to hire a full-time SEO expert.

Grey Hat SEO tactics include manipulative search engine optimization techniques that are not strictly ethical. These techniques can be effective, but they can also be illegal and lead to penalties from Google and other search engines.

Grey Hat SEO is not without its risks, but it can be a powerful tool for small businesses and startups that want to get ahead in the competitive search engine landscape.

Why Grey Hat SEO is Important 

Understanding how pages rank in search engines, especially Google, and how to optimize your website’s performance are critical for attracting organic traffic and, as a result, creating a profitable site.

Grey Hat SEO is important because it can improve your site’s ranking without causing adverse consequences or costing you thousands of dollars in lost traffic.

Google’s best practices and guidelines have the potential to make clever innovation and thinking outside the box impossible. 

This prohibition is not always in the best interests of search marketers or even searchers.

Many businesses require immediate results. They do not have the luxury of waiting for rankings and organic traffic.

 It is critical to stay up to date on the latest classification because grey hat SEO evolves regularly.

also read: What is SEO – Ultimate Guide for Beginners

Grey Hat SEO Technique

It is risky, and Google may penalize your site if you use such tactics.

Although Grey hat SEO techniques may provide short-term gains, you should avoid them if you are developing a business website with a long-term vision. 

Below is the list of Grey Hat SEO technique 

Purchasing Links

Purchasing links is one of the most common grey hat SEO techniques used to increase the authority and rankings of their websites.

Depending on whom you ask, buying links can be considered a grey or black hat SEO technique. 

According to Google Webmaster Guidelines, buying or trading links is considered link scheming.” 

This strategy has forbidden because it is a method of gaming search engine algorithms.

Many brands, however, get around this rule by purchasing a sponsored article on a third-party website that also includes a contextual backlink to their brand. 

This appears to be very natural, and it is nearly impossible for Google to detect and penalize.

Paying for Reviews

Google is well-known for rewarding websites with positive reviews with higher rankings. 

This is especially true in the case of local SEO.

Google prioritizes search results with positive reviews because visitors are likely to follow these recommendations.

Unfortunately, getting positive feedback can take a long time. 

You might get a couple of five-star ratings right away, but gathering hundreds of testimonials takes time.

Paying people to leave positive reviews for your listing is one way to manipulate the algorithm in your favor. 

You can find an online service provider for positive reviews or entice current customers to review your site in exchange for a discount or bonus.

In either case, it’s all grey-hat SEO.

Content with no value

Every page and blog post you publish should provide visitors with value. Your content can answer user questions, direct them to useful resources, and provide great deals.

The grey hat method of content creation is mainly on keywords. 

You conduct keyword research to identify the most promising options and produce content that provides no value. 

Rather than providing information to visitors, Grey hat tactics are only concerned with traffic and short-term results.

While the grey hat approach to content creation may attract visitors, it is not a long-term strategy. 

Users will leave your website as soon as they realize it isn’t worth their time. 

They will seek out alternative resources and may even avoid your page in the future. 

Furthermore, Google and other search engines will notice a high bounce rate and will investigate further.

Duplicate content, on the other hand, is a grey SEO tactic that is currently used in the world of search engine optimization.

This method entails copying and pasting large blocks of content across multiple domains or websites.

Buying Expired Domains

Purchasing expired domains is a most common grey hat SEO technique for increasing your website’s ranking. 

Domain grabbing is the practice of purchasing an expired domain to improve your website’s SEO and backlinks.

expired domain-grey hat seo

Purchasing an expired domain with high authority to link back to your blog or website will improve your website ranking.

However, it is not recommended to purchase a large number of expired domains to boost your website’s SEO; however, purchasing a highly relevant backlink profile domain regularly for search engines such as Google will benefit your website. 

This is the best grey hat SEO technique for increasing your website’s ranking. 

Things to Keep in Mind while Buying Expired Domain:

  • DA which is nothing but Domain Authority is a search engine ranking developed MOZ. DA ranges between 0-100 and anything above 30 is a good chose
  • Finding a Domain age that is above 3 years old that is older domain will have a positive impact as compared to the recently bought domain
  • Avoid Toxic Link Built Domains
  • An expired domain may have a cluttered or irrelevant backlink profile. Always invest time in purchasing expired domains, as those domains will lack context. Use tools like Semrush, Ahrefs, and others.
  • After you’ve finished purchasing expired domains, it’s time to redirect them all to your main website. A 301 redirect is a redirection process in which a page is permanently moved to a new location, such as a website.

Using Social Bookmark Sites

Another excellent grey hat technique is to sign up for social bookmarking sites to boost your website ranking, but limit yourself to 1 or 2 submissions of your website links from the most recent or oldest post.

This means that submitting your most recent post to all social bookmarking sites only once will not harm your website ranking while increasing traffic. 

The majority of social bookmarking sites are no-follow, so you can safely submit your most recent blog post. 

Major Social Bookmarking Sites are:

  • Digg
  • Inbound
  • Folkd

One of the most common mistakes people make when promoting their content on social bookmarking sites is using the same heading and Meta description.

Using the same headings and Meta description is pointless because it will result in duplicate content, which Google may penalize. 

While promoting on social bookmarking sites, use unique headings and Meta descriptions.

Web Directories Submission

Web directory submissions are one of the most common grey hat SEO techniques.


 What is Web directories submission?

Directory submission is the process of listing your website on various directories under a specific category to build backlinks to your site.

Adding your website directories can provide you with a free backlink to your site, and when done in small numbers, it is considered a white SEO tactic.

When you start using this strategy to generate tens or hundreds of links to your site, it crosses the line into grey-hat SEO territory. 

Especially, if you manipulate the keyword anchor text for the backlink.

Creating Backlinks with Hosted Blogging Platforms

Blogging platforms like Medium and Tumblr have built-in audiences. 

If you can publish a blog post on one of these sites that gains traction, that content can include a high-value backlink to another website.

Adding backlinks to Medium and similar platforms won’t help your original website much if you don’t already have a large following or if you don’t hit the big time and go viral.

Instead, you might be better off publishing new content directly on the site you’re attempting to rank, or you should seek out guest blogging opportunities from people who are already well-established on those platforms.

Carefully Keyword Stuffing 

Keyword stuffing is bad SEO and should be avoided, 

But careful keyword stuffing with perfect keyword density yields the best results and, can increase organic traffic and page ranking on your website. 

This is one of the most common grey hat SEO techniques for increasing the ranking of your website.

So what is perfect keyword density?

The percentage of how many times a keyword should appear on your webpage is referred to as keyword density. 

A good keyword density is 1%, which means that your keyword should appear 10 times in a 1000-word article. 

To be on the safe side, 0.5% keyword density does not trigger the search engine and yields the best results.

For the best organic ranking results, always place the primary keyword in the proper position. Place your keyword in the following places:

  • Title tags
  • H2 and H3 tags
  • Image alt tags
  • URLs
  • Beginning and end of content


I hope you enjoyed this guide on what is grey hat SEO.

As you discovered, grey hat (also known as grey hat SEO) is a search engine optimization strategy that combines white hat and black hat SEO to improve search engine rankings and visibility for a website.

In many ways, grey hat SEO techniques are just black hat SEO methods that appear as white hat SEO. Regardless, many website owners participate in these grey-hat SEO tactics to gain more traffic to their sites, so it’s good to understand how these methods work online.