Digital Marketing

White Hat SEO – The Ultimate Guide to Double Your Search Traffic

White Hat SEO is the use of Google-approved website optimization strategies, techniques, and tactics. The main focus here is on providing users with the best search engine results. White Hat SEO strategies prioritize providing readers with high-quality and relevant content that improves user experience over using more spammy techniques such as duplicate content that is …

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What is PPC

PPC is a skill that should have in your toolbox or at least have a basic understanding of. Although 45% of small businesses use some form of online advertising, many of us are unfamiliar with pay-per-click. This guide will help you understand pay-per-click marketing in its entirety. What is PPC Marketing Pay-per-click, or PPC, is …

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What is Google Ads

Google Ads is a Google-developed online advertising platform in which advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads in search engine results like Google Search (Google Search Network) as well as non-search websites, mobile apps, and videos. Services are priced using a pay-per-click (PPC) …

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